JapanETCcard · New Customer Growth Report

New customers by region

Monthly, weekly, and daily new-customer growth across Japan — drill into any month, base, installation, or command. Aggregate figures only.

4,185
Okinawa customers
13,768
Non-Okinawa customers
17,953
Total customers

Japan customer growth outlook

Registered customers continue to grow across Japan

Registered customers in Japan increased over the last 12 months, with a 13.3% year-over-year change. The last 3 completed months totaled 1,063, above the previous 3-month average, and the recent trend is accelerating with moderate strength. Mainland remains the largest contributor at 79.3% of customers, while Okinawa is the fastest-growing location. Current month-to-date registered customers are 286, and the projected month total is 429.

Total registered customers
17,953
Last 12 months growth
13.3%
Mainland share
79.3%
Okinawa growth
19.4%
Near-term forecast (next 3 months)
931
Conservative estimate
≈ 1,063
Current-trend estimate
1,169
Upper-range estimate

Analysis generated from aggregate customer account-creation data. Forecasts are estimates based on recent trends and are not guaranteed.

Data refreshed: 6/20/2026, 8:09:32 AM

Total registered
17,948
New (30 days)
413
103 in last 7 days
New this year
1,927
Avg / month
354.3
11.6/day · 81.2/wk · last 3 completed months
Month-over-month
+9.6%
last complete month
Year-over-year
+32%
same month vs last year
Avg / year
1,282
Okinawa share
23.3%
of all Japan customers
Projected month-end paceProjection, not final total
≈ 429
Projected month-end pace
286
Current month to date
Based on activity through June 20

Customer growth at a glance

All locations added 4,143 new customers during the selected 12 mo. was the largest source, contributing 281 (33% of Okinawa). Activity versus the previous equivalent period. The strongest month was .

New customers · 12 mo
4,143
vs last year
+17.3%
3,533
Best week
W28 2025
112
Avg / day · Avg / week · Avg / month
11.4 · 79.5 · 318.7

Data refreshed: Jun 20, 2026, 8:09 AM

Selected-period summary

4,143
New in period
3,533
+17.3%
vs previous period
3,533
+17.3%
vs same period last year

New customers over time

All locations · 12 mo

How account creation has trended over the selected period

Jun 2025Jul 2025Aug 2025Sep 2025Oct 2025Nov 2025Dec 2025Jan 2026Feb 2026Mar 2026Apr 2026May 2026Jun 20260100200300400

Click any bar to drill down

New customers by area of Japan

All locations · 12 mo

Top locations ranked by new customers in this period

0850170025503400Mainland JapanOkinawa