Strongest month
+496
Aug 2026 added the most new accounts in the last 12 months (+496).
Period: monthly new accounts over the last 12 months (completed months)
September 20, 2026
JapanETCcard · New Customer Growth Report
New customers by region
Monthly, weekly, and daily new-customer growth across Japan — drill into any month, base, installation, or command. Aggregate figures only.
4,456
Okinawa customers
14,918
Non-Okinawa customers
19,374
Total customers
Data last synced: September 20, 2026, 01:28 JST
Japan customer growth outlook
Japan registered customers are growing at an accelerating pace
Japan’s registered customers reached 19,374 in total. Growth has been positive across the recent periods, with the last 12 months up 17.0% year over year and the recent trend described as accelerating. The last 3 completed months totaled 1,313, above the previous 3-month average, and the current month-to-date count is 417 with a projected total of 625.5. Mainland remains the largest contributor, while Okinawa is the fastest-growing location.
Total registered customers
19,374
Last 12 months growth
17.0%
Mainland share
81.1%
Fastest-growing location
Okinawa, 45.9%
Near-term forecast (next 3 months)
1,123
Conservative estimate
≈ 1,313
Current-trend estimate
1,444
Upper-range estimate
Analysis generated from aggregate customer account-creation data. Forecasts are estimates based on recent trends and are not guaranteed.
Data refreshed: 9/19/2026, 4:28:12 PM
Key insights
Latest period vs prior
+19.7%
The latest 12-month window had 4,461 new accounts, +19.7% vs the prior 12 months (3,727). Includes the in-progress month.
Comparison: latest 12 months vs prior 12 months
September 20, 2026
Geographic reach
77%
77% of accounts are in mainland Japan and 23% in Okinawa.
Metric: share by region group
September 20, 2026
Total registered
19,372
New (30 days)
606
148 in last 7 days
New this year
3,359
Avg / month
437.7
14.3/day · 100.1/wk · last 3 completed months
Month-over-month
+18.9%last complete month
Year-over-year
+32.3%same month vs last year
Avg / year
1,383.7
Okinawa share
23%
of all Japan customers
Projected month-end paceProjection, not final total
≈ 625.5
Projected month-end pace
417
Current month to date
Based on activity through September 20
Analysis filters12 mo · MonthlyShow filters
Analysis filters12 mo · MonthlyShow filters
Period (filters everything below)
Location focus
Time granularity
Comparison
Metric
Customer growth at a glance
All locations added 4,461 new customers during the selected 12 mo. was the largest source, contributing 266 (32.3% of Okinawa). Activity versus the previous equivalent period. The strongest month was .
New customers · 12 mo
4,461
vs last year
+19.7%
3,727
Best week
W37 2026
193
Avg / day · Avg / week · Avg / month
12.3 · 85.8 · 343.2
Data refreshed: Sep 19, 2026, 4:28 PM
Selected-period summary
4,461
New in period
3,727
+19.7%vs previous period
3,727
+19.7%vs same period last year
New customers over time
All locations · 12 mo
How account creation has trended over the selected period
Click any bar to drill down
New customers by area of Japan
All locations · 12 mo
Top locations ranked by new customers in this period