Strongest month
+423
Jul 2026 added the most new accounts in the last 12 months (+423).
Period: monthly new accounts over the last 12 months (completed months)
August 4, 2026
JapanETCcard · New Customer Growth Report
New customers by region
Monthly, weekly, and daily new-customer growth across Japan — drill into any month, base, installation, or command. Aggregate figures only.
4,301
Okinawa customers
14,184
Non-Okinawa customers
18,485
Total customers
Data last synced: August 4, 2026, 22:02 JST
Japan customer growth outlook
Registered customers are growing with recent acceleration
Japan added 1,215 registered customers in the last 3 completed months, with a 3-month average of 405.0 and a recent trend that is accelerating. Growth over the last 6 months and 12 months remained positive at 9.2% and 16.3%, respectively, compared with earlier periods. Mainland contributed the largest share of total customers at 80.2%, while Okinawa showed the fastest growth at 40.0% from its previous level. Forecasts for the next 3 and 6 months are estimates and suggest continued growth if recent patterns persist.
Total registered customers
18,485
Last 3 completed months total
1,215
Mainland share of contributors
80.2%
Fastest growing location
Okinawa: 40.0%
Near-term forecast (next 3 months)
1,037
Conservative estimate
≈ 1,215
Current-trend estimate
1,337
Upper-range estimate
Analysis generated from aggregate customer account-creation data. Forecasts are estimates based on recent trends and are not guaranteed.
Data refreshed: 8/4/2026, 12:57:51 PM
Key insights
Latest period vs prior
+14.5%
The latest 12-month window had 4,134 new accounts, +14.5% vs the prior 12 months (3,611). Includes the in-progress month.
Comparison: latest 12 months vs prior 12 months
August 4, 2026
Geographic reach
76.7%
76.7% of accounts are in mainland Japan and 23.3% in Okinawa.
Metric: share by region group
August 4, 2026
Total registered
18,484
New (30 days)
371
54 in last 7 days
New this year
2,464
Avg / month
405
13.2/day · 92.4/wk · last 3 completed months
Month-over-month
+3.9%last complete month
Year-over-year
+6.5%same month vs last year
Avg / year
1,320.3
Okinawa share
23.3%
of all Japan customers
Projected month-end paceProjection, not final total
≈ 0
Projected month-end pace
0
Current month to date
Based on activity through August 4
Analysis filters12 mo · MonthlyShow filters
Analysis filters12 mo · MonthlyShow filters
Period (filters everything below)
Location focus
Time granularity
Comparison
Metric
Customer growth at a glance
All locations added 4,134 new customers during the selected 12 mo. was the largest source, contributing 267 (33.3% of Okinawa). Activity versus the previous equivalent period. The strongest month was .
New customers · 12 mo
4,134
vs last year
+14.5%
3,611
Best week
W29 2026
114
Avg / day · Avg / week · Avg / month
11.4 · 79.9 · 318
Data refreshed: Aug 4, 2026, 1:02 PM
Selected-period summary
4,134
New in period
3,611
+14.5%vs previous period
3,611
+14.5%vs same period last year
New customers over time
All locations · 12 mo
How account creation has trended over the selected period
Click any bar to drill down
New customers by area of Japan
All locations · 12 mo
Top locations ranked by new customers in this period