Strongest month
+499
Aug 2026 added the most new accounts in the last 12 months (+499).
Period: monthly new accounts over the last 12 months (completed months)
September 10, 2026
JapanETCcard · New Customer Growth Report
New customers by region
Monthly, weekly, and daily new-customer growth across Japan — drill into any month, base, installation, or command. Aggregate figures only.
4,404
Okinawa customers
14,744
Non-Okinawa customers
19,148
Total customers
Data last synced: September 10, 2026, 13:03 JST
Japan customer growth outlook
Japan registered customers continue to grow steadily
Japan registered customers increased at an accelerating pace over the recent periods, with the last 3 completed months totaling 1,318. Growth also remained positive over the last 6 and 12 months, and the year-over-year change was 17.2%. The current month is tracking at 184 to date, with a projected total of 552. Mainland remains the largest contributor, while Okinawa is the fastest-growing location.
Total registered customers
19,148
Last 3 completed months
1,318 total; 439.3 average; 25.3% growth
Mainland contribution
3,481 customers; 81.1% share
Fastest-growing location
Okinawa: 264 now vs 181 previously; 45.9% increase
Near-term forecast (next 3 months)
1,126
Conservative estimate
≈ 1,318
Current-trend estimate
1,450
Upper-range estimate
Analysis generated from aggregate customer account-creation data. Forecasts are estimates based on recent trends and are not guaranteed.
Data refreshed: 9/10/2026, 4:03:28 AM
Key insights
Latest period vs prior
+17.2%
The latest 12-month window had 4,343 new accounts, +17.2% vs the prior 12 months (3,707). Includes the in-progress month.
Comparison: latest 12 months vs prior 12 months
September 10, 2026
Geographic reach
77%
77% of accounts are in mainland Japan and 23% in Okinawa.
Metric: share by region group
September 10, 2026
Total registered
19,146
New (30 days)
512
139 in last 7 days
New this year
3,131
Avg / month
439.3
14.3/day · 100.1/wk · last 3 completed months
Month-over-month
+19.7%last complete month
Year-over-year
+32.7%same month vs last year
Avg / year
1,367.6
Okinawa share
23%
of all Japan customers
Projected month-end paceProjection, not final total
≈ 552
Projected month-end pace
184
Current month to date
Based on activity through September 10
Analysis filters12 mo · MonthlyShow filters
Analysis filters12 mo · MonthlyShow filters
Period (filters everything below)
Location focus
Time granularity
Comparison
Metric
Customer growth at a glance
All locations added 4,343 new customers during the selected 12 mo. was the largest source, contributing 258 (32.4% of Okinawa). Activity versus the previous equivalent period. The strongest month was .
New customers · 12 mo
4,343
vs last year
+17.2%
3,707
Best week
W36 2026
129
Avg / day · Avg / week · Avg / month
11.9 · 83.3 · 334.1
Data refreshed: Sep 10, 2026, 4:03 AM
Selected-period summary
4,343
New in period
3,707
+17.2%vs previous period
3,707
+17.2%vs same period last year
New customers over time
All locations · 12 mo
How account creation has trended over the selected period
Click any bar to drill down
New customers by area of Japan
All locations · 12 mo
Top locations ranked by new customers in this period