Strongest month
+420
Jul 2026 added the most new accounts in the last 12 months (+420).
Period: monthly new accounts over the last 12 months (completed months)
August 12, 2026
JapanETCcard · New Customer Growth Report
New customers by region
Monthly, weekly, and daily new-customer growth across Japan — drill into any month, base, installation, or command. Aggregate figures only.
4,316
Okinawa customers
14,268
Non-Okinawa customers
18,584
Total customers
Data last synced: August 12, 2026, 10:30 JST
Japan customer growth outlook
Japan registered customers continue to grow
Japan registered customers reached 18,584 in the latest snapshot, with recent growth described as accelerating. The last 3 completed months totaled 1,208, above the previous 3-month average, and the last 12 months totaled 4,177. Year over year, growth was 16.2%, while the current month to date stands at 106 and the projected month total is 273.8. Mainland remains the largest contributor at 80.2% of customers, and Okinawa is the fastest-growing location based on the supplied metrics.
Total registered customers
18,584
Last 3 completed months
1,208 total
Year-over-year change
16.2%
Top contributing location
mainland (80.2%)
Near-term forecast (next 3 months)
1,034
Conservative estimate
≈ 1,208
Current-trend estimate
1,329
Upper-range estimate
Analysis generated from aggregate customer account-creation data. Forecasts are estimates based on recent trends and are not guaranteed.
Data refreshed: 8/12/2026, 1:30:17 AM
Key insights
Latest period vs prior
+15.4%
The latest 12-month window had 4,154 new accounts, +15.4% vs the prior 12 months (3,600). Includes the in-progress month.
Comparison: latest 12 months vs prior 12 months
August 12, 2026
Geographic reach
76.8%
76.8% of accounts are in mainland Japan and 23.2% in Okinawa.
Metric: share by region group
August 12, 2026
Total registered
18,582
New (30 days)
387
32 in last 7 days
New this year
2,563
Avg / month
402.7
13.1/day · 91.7/wk · last 3 completed months
Month-over-month
+3.4%last complete month
Year-over-year
+5.8%same month vs last year
Avg / year
1,327.3
Okinawa share
23.2%
of all Japan customers
Projected month-end paceProjection, not final total
≈ 273.8
Projected month-end pace
106
Current month to date
Based on activity through August 12
Analysis filters12 mo · MonthlyShow filters
Analysis filters12 mo · MonthlyShow filters
Period (filters everything below)
Location focus
Time granularity
Comparison
Metric
Customer growth at a glance
All locations added 4,154 new customers during the selected 12 mo. was the largest source, contributing 269 (33.6% of Okinawa). Activity versus the previous equivalent period. The strongest month was .
New customers · 12 mo
4,154
vs last year
+15.4%
3,600
Best week
W29 2026
113
Avg / day · Avg / week · Avg / month
11.5 · 80.8 · 319.5
Data refreshed: Aug 12, 2026, 1:30 AM
Selected-period summary
4,154
New in period
3,600
+15.4%vs previous period
3,600
+15.4%vs same period last year
New customers over time
All locations · 12 mo
How account creation has trended over the selected period
Click any bar to drill down
New customers by area of Japan
All locations · 12 mo
Top locations ranked by new customers in this period