JapanETCcard · New Customer Growth Report

New customers by region

Monthly, weekly, and daily new-customer growth across Japan — drill into any month, base, installation, or command. Aggregate figures only.

4,208
Okinawa customers
13,824
Non-Okinawa customers
18,032
Total customers

Japan customer growth outlook

Japan registered customers are growing steadily

Japan registered customers totaled 18,032, with mainland contributing most of the base at 79.2%. Growth over the last 12 months was 17.4% year over year, and the recent trend is accelerating with moderate strength. Over the last 3 completed months, total registrations were 1,111, above the previous 3-month average. Okinawa was the fastest-growing location, while mainland remained the largest contributor.

Total registered customers
18,032
Last 12 months growth
17.4%
Last 3 completed months total
1,111
Mainland share of contributors
79.2%
Near-term forecast (next 3 months)
955
Conservative estimate
≈ 1,111
Current-trend estimate
1,222
Upper-range estimate

Analysis generated from aggregate customer account-creation data. Forecasts are estimates based on recent trends and are not guaranteed.

Data refreshed: 7/1/2026, 8:33:50 AM

Key insights

Strongest month

+392

Jul 2025 added the most new accounts in the last 12 months (+392).

Period: monthly new accounts over the last 12 months (completed months)

July 1, 2026

Latest period vs prior

+17.3%

The latest 12-month window had 4,122 new accounts, +17.3% vs the prior 12 months (3,513). Includes the in-progress month.

Comparison: latest 12 months vs prior 12 months

July 1, 2026

Geographic reach

76.7%

76.7% of accounts are in mainland Japan and 23.3% in Okinawa.

Metric: share by region group

July 1, 2026

Total registered
18,031
New (30 days)
362
34 in last 7 days
New this year
2,010
Avg / month
370.3
12.2/day · 85.4/wk · last 3 completed months
Month-over-month
-4.6%
last complete month
Year-over-year
+40.7%
same month vs last year
Avg / year
1,287.9
Okinawa share
23.3%
of all Japan customers
Projected month-end paceProjection, not final total
≈ 0
Projected month-end pace
0
Current month to date
Based on activity through July 1

Customer growth at a glance

All locations added 4,122 new customers during the selected 12 mo. was the largest source, contributing 281 (33% of Okinawa). Activity versus the previous equivalent period. The strongest month was .

New customers · 12 mo
4,122
vs last year
+17.3%
3,513
Best week
W28 2025
112
Avg / day · Avg / week · Avg / month
11.4 · 79.9 · 317.1

Data refreshed: Jul 1, 2026, 8:33 AM

Selected-period summary

4,122
New in period
3,513
+17.3%
vs previous period
3,513
+17.3%
vs same period last year

New customers over time

All locations · 12 mo

How account creation has trended over the selected period

Jul 2025Aug 2025Sep 2025Oct 2025Nov 2025Dec 2025Jan 2026Feb 2026Mar 2026Apr 2026May 2026Jun 2026Jul 20260100200300400

Click any bar to drill down

New customers by area of Japan

All locations · 12 mo

Top locations ranked by new customers in this period

0850170025503400Mainland JapanOkinawaOther