JapanETCcard · New Customer Growth Report

New customers — Okinawa

Monthly, weekly, and daily new-customer growth across Japan — drill into any month, base, installation, or command. Aggregate figures only.

4,404
Okinawa customers
14,744
Non-Okinawa customers
19,148
Total customers
Data last synced: September 10, 2026, 13:03 JST

Okinawa growth outlook

Okinawa customer growth is accelerating

Okinawa added 264 registered customers in the last 3 completed months, with the monthly average rising to 88.0 from 60.3 in the previous 3-month period. Growth was also positive over the last 6 months, while the last 12 months remained below the prior 12-month average and year-over-year change was -11.4%. Okinawa represents 18.7% of Japan’s total customers, and Camp Hansen is the largest contributor at 32.8% of the Okinawa total. The current month is at 20 so far, and the projected total is 60.0, which should be treated as an estimate.

Last 3 completed months total
264
Last 3 months growth
45.9%
Okinawa share of Japan total
18.7%
Year-over-year change
-11.4%
Near-term forecast (next 3 months)
211
Conservative estimate
≈ 264
Current-trend estimate
290
Upper-range estimate

Analysis generated from aggregate customer account-creation data. Forecasts are estimates based on recent trends and are not guaranteed.

Data refreshed: 9/10/2026, 4:03:28 AM

Key insights

Largest Okinawa community

258

Camp Hansen is the largest Okinawa location with 258 accounts (32.4% of Okinawa).

Metric: accounts by location within Okinawa

September 10, 2026

Share outside the largest

67.6%

67.6% of Okinawa accounts are outside Camp Hansen.

Metric: share excluding the largest location

September 10, 2026

Fastest-growing Okinawa location

+39.1%

MCAS Futenma grew fastest versus the prior period (+39.1%, 32 accounts).

Comparison: per-location change vs prior period (base ≥ 30)

September 10, 2026

Total registered
4,404
New (30 days)
85
17 in last 7 days
New this year
558
Avg / month
88
2.9/day · 20.3/wk · last 3 completed months
Month-over-month
+3.5%
last complete month
Year-over-year
-16%
same month vs last year
Avg / year
314.6
Okinawa share
23%
of all Japan customers
Projected month-end paceProjection, not final total
≈ 60
Projected month-end pace
20
Current month to date
Based on activity through September 10

Okinawa customer growth at a glance

Okinawa added 797 new customers during the selected 12 mo. was the largest source, contributing 258 (32.4% of Okinawa). Activity versus the previous equivalent period. The strongest month was .

New customers · 12 mo
797
vs last year
-11.6%
902
Best week
W26 2026
25
Avg / day · Avg / week · Avg / month
2.2 · 15.3 · 61.3

Data refreshed: Sep 10, 2026, 4:03 AM

Selected-period summary

797
New in period
902
-11.6%
vs previous period
902
-11.6%
vs same period last year
100%
Share of Okinawa
18.4%
Share of Japan

New customers over time

Okinawa · 12 mo

How account creation has trended over the selected period

Sep 2025Oct 2025Nov 2025Dec 2025Jan 2026Feb 2026Mar 2026Apr 2026May 2026Jun 2026Jul 2026Aug 2026Sep 20260255075100

Click any bar to drill down

New customers by installation

Okinawa · 12 mo

Top locations ranked by new customers in this period

Show
065130195260Camp HansenKadena Air BaseCamp FosterCamp CourtneyCamp SchwabCamp KinserMCAS FutenmaOther OkinawaCamp McTureousCamp Butler