JapanETCcard · New Customer Growth Report

New customers — Okinawa

Monthly, weekly, and daily new-customer growth across Japan — drill into any month, base, installation, or command. Aggregate figures only.

4,316
Okinawa customers
14,268
Non-Okinawa customers
18,584
Total customers
Data last synced: August 12, 2026, 10:30 JST

Okinawa growth outlook

Okinawa growth has re-accelerated recently

Okinawa added 236 registered customers in the last 3 completed months, with the monthly average rising to 78.7 from 56.7 in the prior 3-month period. Growth was strong over the most recent 3 months at 38.8%, while the 6-month and 12-month comparisons were -2.2% and -8.3%, respectively. Okinawa accounted for 19.7% of Japan’s total customers, and the current month-to-date count is 18 with a projected total of 46.5. The recent trend is accelerating, though the forecast remains an estimate.

Last 3 completed months total
236
Last 3 months growth
38.8%
Year-over-year change
-8.3%
Share of Japan total
19.7%
Near-term forecast (next 3 months)
193
Conservative estimate
≈ 236
Current-trend estimate
260
Upper-range estimate

Analysis generated from aggregate customer account-creation data. Forecasts are estimates based on recent trends and are not guaranteed.

Data refreshed: 8/12/2026, 1:30:17 AM

Key insights

Largest Okinawa community

269

Camp Hansen is the largest Okinawa location with 269 accounts (33.6% of Okinawa).

Metric: accounts by location within Okinawa

August 12, 2026

Share outside the largest

66.4%

66.4% of Okinawa accounts are outside Camp Hansen.

Metric: share excluding the largest location

August 12, 2026

Fastest-growing Okinawa location

+15%

Camp Kinser grew fastest versus the prior period (+15%, 46 accounts).

Comparison: per-location change vs prior period (base ≥ 30)

August 12, 2026

Total registered
4,316
New (30 days)
79
2 in last 7 days
New this year
469
Avg / month
78.7
2.6/day · 18.2/wk · last 3 completed months
Month-over-month
-1.1%
last complete month
Year-over-year
-29%
same month vs last year
Avg / year
308.3
Okinawa share
23.2%
of all Japan customers
Projected month-end paceProjection, not final total
≈ 46.5
Projected month-end pace
18
Current month to date
Based on activity through August 12

Okinawa customer growth at a glance

Okinawa added 801 new customers during the selected 12 mo. was the largest source, contributing 269 (33.6% of Okinawa). Activity versus the previous equivalent period. The strongest month was .

New customers · 12 mo
801
vs last year
-10.3%
893
Best week
W35 2025
26
Avg / day · Avg / week · Avg / month
2.2 · 15.6 · 61.6

Data refreshed: Aug 12, 2026, 1:30 AM

Selected-period summary

801
New in period
893
-10.3%
vs previous period
893
-10.3%
vs same period last year
100%
Share of Okinawa
19.3%
Share of Japan

New customers over time

Okinawa · 12 mo

How account creation has trended over the selected period

Aug 2025Sep 2025Oct 2025Nov 2025Dec 2025Jan 2026Feb 2026Mar 2026Apr 2026May 2026Jun 2026Jul 2026Aug 20260255075100

Click any bar to drill down

New customers by installation

Okinawa · 12 mo

Top locations ranked by new customers in this period

Show
070140210280Camp HansenKadena Air BaseCamp FosterCamp CourtneyCamp SchwabCamp KinserMCAS FutenmaOther OkinawaCamp McTureousCamp Butler