JapanETCcard · New Customer Growth Report

New customers — Okinawa

Monthly, weekly, and daily new-customer growth across Japan — drill into any month, base, installation, or command. Aggregate figures only.

4,456
Okinawa customers
14,921
Non-Okinawa customers
19,377
Total customers
Data last synced: September 18, 2026, 22:30 JST

Okinawa growth outlook

Okinawa customer growth is accelerating

Okinawa recorded 264 registered customers in the last 3 completed months, averaging 88.0 per month. This is above the previous 3-month average of 60.3 and reflects strong recent acceleration. Over the last 12 months, growth remained below the prior year, with a year-over-year change of -11.4%. Okinawa accounted for 18.7% of Japan’s total customers, and Camp Hansen was the largest contributor.

Last 3 completed months
264 registered customers
Last 3-month average vs previous
88.0 vs 60.3
Year-over-year change
-11.4%
Top contributing location
Camp Hansen: 263 customers
Near-term forecast (next 3 months)
211
Conservative estimate
≈ 264
Current-trend estimate
290
Upper-range estimate

Analysis generated from aggregate customer account-creation data. Forecasts are estimates based on recent trends and are not guaranteed.

Data refreshed: 9/18/2026, 1:30:14 PM

Key insights

Largest Okinawa community

271

Camp Hansen is the largest Okinawa location with 271 accounts (32.7% of Okinawa).

Metric: accounts by location within Okinawa

September 18, 2026

Share outside the largest

67.3%

67.3% of Okinawa accounts are outside Camp Hansen.

Metric: share excluding the largest location

September 18, 2026

Fastest-growing Okinawa location

+43.9%

Camp Kinser grew fastest versus the prior period (+43.9%, 59 accounts).

Comparison: per-location change vs prior period (base ≥ 30)

September 18, 2026

Total registered
4,456
New (30 days)
114
44 in last 7 days
New this year
610
Avg / month
88
2.9/day · 20.3/wk · last 3 completed months
Month-over-month
+3.5%
last complete month
Year-over-year
-16%
same month vs last year
Avg / year
318.3
Okinawa share
23%
of all Japan customers
Projected month-end paceProjection, not final total
≈ 120
Projected month-end pace
72
Current month to date
Based on activity through September 18

Okinawa customer growth at a glance

Okinawa added 829 new customers during the selected 12 mo. was the largest source, contributing 271 (32.7% of Okinawa). Activity versus the previous equivalent period. The strongest month was .

New customers · 12 mo
829
vs last year
-7.9%
900
Best week
W37 2026
29
Avg / day · Avg / week · Avg / month
2.3 · 15.9 · 63.8

Data refreshed: Sep 18, 2026, 1:30 PM

Selected-period summary

829
New in period
900
-7.9%
vs previous period
900
-7.9%
vs same period last year
100%
Share of Okinawa
18.5%
Share of Japan

New customers over time

Okinawa · 12 mo

How account creation has trended over the selected period

Sep 2025Oct 2025Nov 2025Dec 2025Jan 2026Feb 2026Mar 2026Apr 2026May 2026Jun 2026Jul 2026Aug 2026Sep 20260255075100

Click any bar to drill down

New customers by installation

Okinawa · 12 mo

Top locations ranked by new customers in this period

Show
070140210280Camp HansenKadena Air BaseCamp FosterCamp CourtneyCamp SchwabCamp KinserMCAS FutenmaOther OkinawaTorii StationCamp McTureous