JapanETCcard · New Customer Growth Report

New customers — Okinawa

Monthly, weekly, and daily new-customer growth across Japan — drill into any month, base, installation, or command. Aggregate figures only.

4,185
Okinawa customers
13,768
Non-Okinawa customers
17,953
Total customers

Okinawa growth outlook

Okinawa customer growth remains mixed but recently improved

Okinawa added 185 registered customers in the last 3 completed months, with a recent monthly average of 61.7. This is above the previous 3-month average of 51.7, while the 6- and 12-month comparisons remain below prior periods. The current month-to-date total is 58, and the projected month total is 87. Recent trend direction is accelerating with moderate strength, even though the 12-month change is still negative at -10.1%.

Last 3 completed months
185 total; 61.7 average
3-month growth vs prior period
19.3%
12-month change
-10.1%
Okinawa share of Japan
20.7%
Near-term forecast (next 3 months)
162
Conservative estimate
≈ 185
Current-trend estimate
204
Upper-range estimate

Analysis generated from aggregate customer account-creation data. Forecasts are estimates based on recent trends and are not guaranteed.

Data refreshed: 6/20/2026, 8:09:32 AM

Total registered
4,185
New (30 days)
76
25 in last 7 days
New this year
336
Avg / month
61.7
2/day · 14/wk · last 3 completed months
Month-over-month
+1.6%
last complete month
Year-over-year
-3.1%
same month vs last year
Avg / year
298.9
Okinawa share
23.3%
of all Japan customers
Projected month-end paceProjection, not final total
≈ 87
Projected month-end pace
58
Current month to date
Based on activity through June 20

Okinawa customer growth at a glance

Okinawa added 851 new customers during the selected 12 mo. was the largest source, contributing 281 (33% of Okinawa). Activity versus the previous equivalent period. The strongest month was .

New customers · 12 mo
851
vs last year
-5.5%
901
Best week
W28 2025
37
Avg / day · Avg / week · Avg / month
2.3 · 16.3 · 65.5

Data refreshed: Jun 20, 2026, 8:09 AM

Selected-period summary

851
New in period
901
-5.5%
vs previous period
901
-5.5%
vs same period last year
100%
Share of Okinawa
20.5%
Share of Japan

New customers over time

Okinawa · 12 mo

How account creation has trended over the selected period

Jun 2025Jul 2025Aug 2025Sep 2025Oct 2025Nov 2025Dec 2025Jan 2026Feb 2026Mar 2026Apr 2026May 2026Jun 202603570105140

Click any bar to drill down

New customers by installation

Okinawa · 12 mo

Top locations ranked by new customers in this period

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075150225300Camp HansenKadena Air BaseCamp FosterCamp CourtneyCamp SchwabCamp KinserMCAS FutenmaOther OkinawaCamp McTureousCamp Butler