JapanETCcard · New Customer Growth Report

New customers — Okinawa

Monthly, weekly, and daily new-customer growth across Japan — drill into any month, base, installation, or command. Aggregate figures only.

4,293
Okinawa customers
14,162
Non-Okinawa customers
18,455
Total customers
Data last synced: July 31, 2026, 00:47 JST

Okinawa growth outlook

Okinawa customer base remains active despite mixed momentum

Okinawa has 4,293 registered customers, with 210 added across the last 3 completed months and 859 across the last 12 months. Recent momentum is strong and accelerating, with the last 3 completed months up 35.4% versus the prior 3-month period, while the last 6 and 12 months remain slightly below prior-year pacing. Okinawa accounts for 20.7% of Japan’s total customers. Camp Hansen is the largest contributor, and Kadena Air Base is the fastest-growing location in the latest comparison.

Total registered customers
4,293
Last 3 completed months
210
Last 3 months growth
35.4%
Japan share
20.7%
Near-term forecast (next 3 months)
173
Conservative estimate
≈ 210
Current-trend estimate
231
Upper-range estimate

Analysis generated from aggregate customer account-creation data. Forecasts are estimates based on recent trends and are not guaranteed.

Data refreshed: 7/30/2026, 3:48:05 PM

Key insights

Largest Okinawa community

272

Camp Hansen is the largest Okinawa location with 272 accounts (33.2% of Okinawa).

Metric: accounts by location within Okinawa

July 31, 2026

Share outside the largest

66.8%

66.8% of Okinawa accounts are outside Camp Hansen.

Metric: share excluding the largest location

July 31, 2026

Fastest-growing Okinawa location

+12.5%

Camp Kinser grew fastest versus the prior period (+12.5%, 45 accounts).

Comparison: per-location change vs prior period (base ≥ 30)

July 31, 2026

Total registered
4,293
New (30 days)
79
23 in last 7 days
New this year
444
Avg / month
70
2.3/day · 16.1/wk · last 3 completed months
Month-over-month
+45.9%
last complete month
Year-over-year
+43.5%
same month vs last year
Avg / year
306.6
Okinawa share
23.3%
of all Japan customers
Projected month-end paceProjection, not final total
≈ 79
Projected month-end pace
79
Current month to date
Based on activity through July 31

Okinawa customer growth at a glance

Okinawa added 819 new customers during the selected 12 mo. was the largest source, contributing 272 (33.2% of Okinawa). Activity versus the previous equivalent period. The strongest month was .

New customers · 12 mo
819
vs last year
-8.6%
896
Best week
W35 2025
26
Avg / day · Avg / week · Avg / month
2.2 · 15.8 · 63

Data refreshed: Jul 30, 2026, 3:47 PM

Selected-period summary

819
New in period
896
-8.6%
vs previous period
896
-8.6%
vs same period last year
100%
Share of Okinawa
19.6%
Share of Japan

New customers over time

Okinawa · 12 mo

How account creation has trended over the selected period

Jul 2025Aug 2025Sep 2025Oct 2025Nov 2025Dec 2025Jan 2026Feb 2026Mar 2026Apr 2026May 2026Jun 2026Jul 20260306090120

Click any bar to drill down

New customers by installation

Okinawa · 12 mo

Top locations ranked by new customers in this period

Show
070140210280Camp HansenKadena Air BaseCamp FosterCamp CourtneyCamp SchwabCamp KinserMCAS FutenmaOther OkinawaCamp McTureousCamp Butler